Study plan - Master of Science in Business
Autumn 2021
Content
In the master progamme you can choose between two profiles - Regional economics and Innovation (profile 1) or Marketing and Innovation (profile 2). The profile Regional economics and Innovation is taught at campus Haugesund, and the profile Marketing and Innovation is taught at campus Sogndal.
Knowledge
The candidate:
1. Has advanced knowledge of important theories and concepts within marketing and
innovation or in Regional economics and Innovation and how these also can give
practical implications
2. can apply knowledge to new areas within marketing and innovation or Regional
economics and Innovation and utilize relevant methods within these academic fields.
3. has thorough knowledge of theories and research methods in the field of
marketing and innovation or in Regional economics and Innovation.
4. can analyse academic problems related to marketing and innovation or Regional
economics and Innovation on the basis of history, tradition, distinctive characters and the place in society of marketing and innovation.
Skills
The candidate:
1. Can analyze and deal critically with various sources of information and use them to
structure and formulate scholarly arguments within marketing and innovation or
Regional economics and Innovation
2. Can analyse existing theories, methods, make practical interpretations, and work independently in marketing and innovation or in Regional economics and Innovation
3. Can use relevant methods for research and scholarly development in marketing and
innovation or Regional economics and Innovation in an independent manner.
4. Can carry out an independent, limited research or development project under supervision and in accordance with applicable norms for research ethics within the field of marketing and innovation or Regional economics and Innovation
General competence
The candidate:
1. Can analyze relevant academic, professional and research ethical problems related to marketing and innovation or
Regional economics and Innovation.
2. Can apply her/his knowledge and skills in new areas in order to carry out advanced
assignments and projects within marketing and innovation or Regional economics and
Innovation
3. Can communicate extensive independent work and masters' language and
terminology in the academic fields of marketing and innovation or Regional economics and Innovation
4. Can communicate about academic issues, analyses and conclusions related to marketing and innovation or Regional economics and Innovation with both specialists or the general public.
5. Can contribute to new thinking and innovation processes related to marketing and innovation or Regional economics and Innovation